I have a unique ability to “see” people’s ultimate potential. Their truest self, most expressed self, and what I’ve termed their “iconic persona.” Like a spirit standing behind them, waving their hands as if to get someone’s attention, and giving some serious side eye when they’re out of alignment with their internal truth. I often say things like “I hear you, but I have the sense you’re saying that because you think you “should”… Tell me what you really think, feel, or want to do!?” Holding this kind of space for myself and others allows us to play “limitation striptease” of all the should’s, could’s, need-to-dos, or whatevers and acknowledge what we REALLY think, feel and want to do.

Through a visualization exercise we identify your “iconic persona” and introduce you to them so you can see what I see. We give them a name, voice, and permission to communicate with you anytime you need that internal guidance for what to do, when to do it, and how to do it YOUR WAY.

What I find true with every persona we identify is they’re distinct, defiant, and determined to bring only the best into your life. At first they can be a little bossy and loud, eager to tell you all the things you’ve not been open or able to hear before. They will keep you up late or till the early hours of the morning with breakthroughs and epiphanies. Quickly they become your ultimate power partner, confidant, and guide for navigating your unknown and stepping into a new way of being.

A value I am committed to is PERSPECTIVE by offering an outside eye and soulful witnessing for you to navigate life and business with intoxicating clarity.

The saying “you can’t see your own eyebrows” is so true and I’m here to be your mirror. Never to tell you what to think or how to think, some “secret to success,” or B.S. about what you “should” do. Simply, a mirror to help you see what YOU ALREADY KNOW is true for you!

I find we all need that outside perspective, clarity, and direction when we get fragmented, frustrated, and overwhelmed. All the pieces may or may not be there, but having someone else to work through it all gives us an opportunity for synergistic collaboration. Finding a way through the “mess” better together than we can on our own. Together, we can fight the evil triplets of Blame, Shame and Guilt. Work through possible scenarios and outcomes. Help you see those beautiful eyebrows and read them like tea-leaves to see what it is YOU ALREADY KNOW to be true for you!

Is your core identity Defined or SELF-DEFINED!? That is the true question!

Our identities are predisposed to life, gender, family, society, circumstance, titles, roles etc. TELLING US who we are. We can get so caught up in the outside narratives and programming, that we can lose sight of our internal truth. Have you ever had the moment where you can’t hear yourself think? Like your own voice is no longer inside your head. All you hear are all the ways of the world, the should’s, the strategist, tactics and “best practices” that have been forcefully installed into your mind. It can be scary, unnerving, disorienting and infuriating.

If you’re looking to question, purge, detox, unlearn, cocoon, find and BECOME YOU again, you’re in the right place. Here, I will help you to be self-defined, personified, and iconic by living life by your design.

Years ago I was leading a Persona Perspective Masterclass. The group had just identified their iconic personas and were taking a moment to journal what they had to share. As we went around the group, with each person sharing, we were getting more and more amped up. Motivated, empowered, confident and convicted about how we wanted to move forward in our lives, businesses, relationships etc. At one point someone said, “we need to make signs out of these statements.” I replied “Everyone grab a sharpie!” I told them to go somewhere in their home, as this was a zoom call, and write their statement on a wall so they, and anyone they lived with, could see it. Not small, not perfect, not centered, not framed but awkward, eye catching, and in plane sight! I went first, grabbed a gold sharpie, and wrote my statement on my office wall: “I Choose Me!”

To my surprise and excitement everyone scattered from the call, leaving empty desk chairs and went to write their message on their walls. Some came back victorious, others crying from shock and excitement, others joking with nervousness that they could paint over it later.

No matter what, the writing was on the wall(s)!

To this day, this group shares with me the impact those messages made. My favorite part was hearing no significant other(s) ever asked “WTF” but rather showed interest in what had happened and support for hearing what the messages meant.

My message of “I Choose Me” caused a phoenix journey in my life. I divorced my family, detoxed from hustle culture, shaved my head into a she-hawk, moved cross country to Chicago, IL (having never been but following a calling), rebuilt my business to what you see today, legally change my name, and live every day saying “I choose me” and asking “What is my way of doing XYZ?”

I choose to live a decisive and detailed life that’s conscious, intentional, and symbolic.

• CONSCIOUS: Being mindful about my life, business, brand, and style.

• INTENTIONAL: Being purposeful in my action(s) and accountability.

• SYMBOLIC: Being meaningful with visual cues for myself to remember and manifest all I desire.

The more people have asked me about MY “choices” and how I go about life, I realized I had something different others were seeking. A lifestyle that acted like a custom service meant to be modified to each individual's measurements, specifications, wants and needs. With a desire to be the detox, antidote, anti-hustle, anti-guru, anti-whatever… I built this identity sanctuary. While I can only work with what I’ve experienced, learn and know… I want it to resemble the ultimate craft room + boutique hotel lobby + think tank + collaborative co-working retreat space for you to come and CHOOSE how you want to live and be in the world. A sanctuary to cocoon and become, a guide through the unknown to your new way of being, and a support system to hold space while you incubate, amplify and BECOME YOU!

It’s a space for you and I to refine, infuse and honor our “truest identities” and express our soul essence. There is no concept that my way is the “right way” but rather an intention to modify it to YOUR WAY. What does YOUR conscious, intentional and symbolic life look like.

The more YOU infuse YOU into your life, the happier YOU will live.

At a business conference, I was asked two questions that changed my life:

1. What in your life are you currently tolerating, at one point served you, but no longer is?

2. Are you living by default or design?

The first one was intriguing, the second was like a rude awakening and reverberating gong to my life. It caused me to take a serious inventory of my life and DECIDE what was working, what wasn’t, and what I wanted to be different.

In this sanctuary, community, and working with me, these will be the two questions I ask you! You may or may not know the answer(s). You may be in denial or need a moment to think. That’s ok and I invite you in just as you are. All I ask is that you envision two golden doors opening in front of you, a serene feeling inviting you in, and your perfect oasis on the other side.

The space is 30% what I create +and+ 70% for you to customize, collaborate and honor yourself.